Description
I worked closely with Katharine Hsu, founder of All the Write Colors, to support and grow the brand’s online presence across multiple platforms. My role focused on bringing their vision to life through intentional, thoughtful content that felt aligned with the brand and resonated with their audience.
I managed social media from strategy to execution, including content planning, scheduling, and day-to-day management. This involved creating original content through on-site filming, photography, and editing, as well as designing custom social graphics that stayed true to the brand’s aesthetic. I also helped refine their YouTube presence by optimizing videos and improving overall channel visibility.
Overall, this partnership was centered around building a stronger, more connected digital presence while helping the brand show up online in a way that felt authentic, elevated, and intentional.
Skills Applied
Social Media Strategy & Management, Content Creation, Content Planning & Brand Storytelling, Graphic Design
